Digital Marketing
Astill’s Electrical
Services: Google Ads, Google My Business Optimisation
Industry: Trades
Objective: Lead Generation
Astill’s Electrical is a family run electrical Sunshine Coast based business with extensive experience in the electrical industry. They provide electrical services, solar & air conditioning installs and repairs for residential, commercial, and industrial properties. The team at Astill’s are based in the small town of Kingaroy and have since expanded to service as far south as Brisbane and up north to Rockhampton.
Metrics worth celebrating
Duration: March 2022 – September 2022
The Challenge
Astill’s Electrical was wanting to capture more of the Sunshine Coast market. They initially started in a small town and had opened a new office closer to the Sunshine Coast region that they wanted to get more traffic and awareness for.
As well as wanting to launch and get traction for a new office they also had a lot of insurance work. Due to the turbulent nature they wanted to diversify their income with B2C work and were invested in building and gaining more organic traffic in the residential community.
The Strategy
Initially we optimised their Google Ads for local search. We developed campaigns that were targeting super relevant and specific queries we developed through extensive competitor research. We then optimised for traffic, improving the quality of the traffic search queries. Finally we worked on improving and optimising the campaign for conversions. This ended up being an iterative experience where we expanded into Air Conditioning.
Later on we decided to implement an organic SEO strategy by improving and overhauling their Google My Business. This was to rank their maps above their competition and dominate their local Google results with both Paid & Google My Business helping.
The Outcome
Astill maintained a low cost per conversion. This was achieved through optimising the Google Ads and ensuring a high conversion rate. Our best performing campaign achieved a conversion rate of 37.21%.
We’ve increased the number of actions and engagement with their Google My Business by 1,680. Increasing their organic traffic and building awareness in the community.
We know our stuff and we care!
At Walker Hill Digital, we don’t just focus on vanity metrics. We build and customise your marketing strategy to deliver results that are important to your bottom line. Combining creativity and analysis to give you the upper hand in your industry. Our team works with you, rather than just for you – giving you control, oversight and a full understanding of the process.
There are a lot of digital marketing agencies out there, so why choose us? The simple answer is, we care about the results, but most importantly our client’s and their businesses. From day one, we do our best to be transparent with you on expectations and deliver beyond those expectations.
The WalkerHill Group
If you didn’t already know, our Walker Hill Digital team falls under the umbrella of the Walker Hill group! At Walker Hill, we have four key tenets: profit, growth, leverage and wealth. All four are driven towards securing your business and personal success.
Our team of experts in finance, accounting and marketing bring analytical, technical and creative skills to the table. Giving you access to a team that has the potential to take your business, personal finances or investment plans to the next level. We make it count.
Companies we partner with
