Digital Marketing
BeltUp
Services: Facebook Ads, Google Ads, email automations
Industry: eCommerce
BeltUp is an Australian owned and operated business with a mission to provide genuine and quality leather belts at reasonable prices. They sell designer belts for jeans, workwear and business attire. As well as a range of ladies bags and belts suitable for kids.
Metrics worth celebrating
Duration: October 2021 – October 2022
The Challenge
Our client felt as though they were wasting money creating their own Google Ads and had no idea how to manage social media. They were hoping to find a way for their marketing to pay for itself from sales and exponentially grow the online business. Our clients stretch goal was to double revenue in 12 months
The Strategy
Belt Up started with Facebook Advertising. Upon analysing the results we noticed a high amount of ‘Add to Carts’ which lead us to implement a welcome and cart abandonment automation. After seeing great results we expanded their services to Google Advertising. Our first campaign with Belt Up was a ‘3 for $30’ belt deal. While this campaign was successful the CPA was too high compared to the low average order value. We then introduced the ‘Australian Made Range’ with a higher price point of $60. We started this campaign with images, but unfortunately, the cost per purchase was still too high at $70. Finally, we introduced video content creation showing the workmanship of the Belts we found our evergreen ad. This ad creative reduced the CPA by 70% and had the most community engagement.
We then took the learnings from this ad and created new variations of these video ads.
The Outcome
Belt Up Online started with a Strategic Marketing Plan. Since December 2021, they have expanded their services starting with Facebook Advertising which has increased their purchase ROAS by 1.02% in the last six months.
We implemented 2 x email automations to get the most out of the traffic we were driving to the website. One was a welcome flow to nurture customers to purchase another was the abandoned cart automation to encourage customers to complete their purchase.
Google Advertising came next which scored them a conversion rate of 1.99%.
Most recently, we have increased their product offerings to their range of premium leather ladies handbags, which has added higher value to their product segmentation.
We know our stuff and we care!
At Walker Hill Digital, we don’t just focus on vanity metrics. We build and customise your marketing strategy to deliver results that are important to your bottom line. Combining creativity and analysis to give you the upper hand in your industry. Our team works with you, rather than just for you – giving you control, oversight and a full understanding of the process.
There are a lot of digital marketing agencies out there, so why choose us? The simple answer is, we care about the results, but most importantly our client’s and their businesses. From day one, we do our best to be transparent with you on expectations and deliver beyond those expectations.
The WalkerHill Group
If you didn’t already know, our Walker Hill Digital team falls under the umbrella of the Walker Hill group! At Walker Hill, we have four key tenets: profit, growth, leverage and wealth. All four are driven towards securing your business and personal success.
Our team of experts in finance, accounting and marketing bring analytical, technical and creative skills to the table. Giving you access to a team that has the potential to take your business, personal finances or investment plans to the next level. We make it count.
Companies we partner with
