Digital Marketing
The Feet People
Services: Google Ads, Meta Ads, Email Marketing, Social Media Management, Blogs and SEO
Industry: Service Based Business
Objective: Lead Generation
The Feet People is a leading podiatry clinic in Brisbane, who prevent, diagnose, treat and rehabilitate medical conditions of the feet and lower limbs. They also sell podiatrist approved footwear and accessories to compliment their clients’ rehabilitation.
Metrics worth celebrating
Results After The First 90 Days
The Challenge
The Feet People approached us in search of a full-service agency that could manage their social media, Facebook ads, Google ads, SEO, blog content, and email marketing, with the goal of driving more leads to their Brisbane clinics. As they no longer had a full-time Marketing Manager, they needed an external partner to take charge of these tasks due to time constraints.
The Strategy
To address their needs, we devised a comprehensive 12-month marketing plan that detailed tailored campaigns for each platform. The plan also specified the content to be produced and the webpages to be created and launched on a monthly basis, ensuring a well-coordinated and results-driven approach to grow their business.
After 3 months they achieved the goals of 29.79% increase in conversions..
We then expanded our relationship and scoop to include the optimisation and refresh of their Google My Business profile to complement the overall marketing strategy.
“I engaged Walker Hill Group to help me with taxation, FBT, and business strategy with their taxation and consulting services. What I’ve appreciated most about working with Walker Hill is their professionalism, knowledge and regular planning sessions. Specifically, Andrew, Jess, Alex, and Barbara, at Walker Hill Group always supports me to ‘Make It Count’ for my business.”
Lawrence Taufahema, Business Owner
The Outcome
After one year:
Their Instagram followers have grown by 95%
Video views grew by 316%
They continue Google Ads and SEO. The below results are compared to their initial October 2020 goal.
OCTOBER 2020
Google Ads
CTR
Goal
Current
Search Impression Share
Goal
Current
Meta Ads
CTR
Goal
Current
Social Media
Goal
Goal
INCREASE META POST ENGAGEMENT
Goal
INCREASE VIDEO CONTENT & ENGAGEMENT
SEO
Goal
Organic sessions
Appointments
Google Results
April: Previous 90 Days Results
We know our stuff and we care!
At Walker Hill Digital, we don’t just focus on vanity metrics. We build and customise your marketing strategy to deliver results that are important to your bottom line. Combining creativity and analysis to give you the upper hand in your industry. Our team works with you, rather than just for you – giving you control, oversight and a full understanding of the process.
There are a lot of digital marketing agencies out there, so why choose us? The simple answer is, we care about the results, but most importantly our client’s and their businesses. From day one, we do our best to be transparent with you on expectations and deliver beyond those expectations.
The WalkerHill Group
If you didn’t already know, our Walker Hill Digital team falls under the umbrella of the Walker Hill group! At Walker Hill, we have four key tenets: profit, growth, leverage and wealth. All four are driven towards securing your business and personal success.
Our team of experts in finance, accounting and marketing bring analytical, technical and creative skills to the table. Giving you access to a team that has the potential to take your business, personal finances or investment plans to the next level. We make it count.
Companies we partner with
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I think the ads have really worked. I’m so glad I bit the bullet and went with it! I feel like everyday is really consistent rather than just really big launch days. So good!
Charlotte, Founder & Owner of By Billie
The Strategy
The main goal was to develop a paid social media strategy across Facebook, Instagram and Pinterest that kept the cost per purchase down and return on ad spend high. A secondary goals included scaling thair ad spend across multi-objective campaigns to drive more sales and business growth.
