Digital Marketing
Brisbane Based New Home Builder
Services: Google Ads
Industry: Service-based Business
Objective: Generate New Business Inquiries
Our client is a new home building company that specialises in a wide range of home designs, including single and double-story homes, duplexes, and acreage designs. They service the Logan area and surrounding, including South Brisbane to the Gold Coast. We have partnered with them over the past 2 years to generate new business leads for their sales team.
Metrics worth celebrating
September 2021 – September 2023
March 2023 results compared to previous month
Facebook (Remarketing Only)
2023 Results (Jan-April 2023)
The Challenge
When they came to us, they were building approximately 20 homes a year. Their goal was to increase this number to 50 builds a year through generating quality leads and increase brand exposure .
At this time, the business was purely receiving leads through word of mouth from clients, friends and partners in real estate. While word of mouth was a great source of quality referrals, it under delivered when it came time to scaling their business.
The Strategy
Initially we suggested investing in Google Ads with Remarketing, focusing on search terms in-market such as ‘new home builds’, ‘new construction homes’, and custom home builds’, to get in front of users searching for these services.
As their website was more of a brochure format, we developed a dedicated landing page focused on converted at a high rate to ensure we were generating as many enquiries as possible from the traffic coming from the Google Campaign
Further to this, a social media remarketing campaign was implemented on Instagram & Facebook which would provide further touchpoints after a potential lead had visited their website or landing page for the next 90 days. This remarketing campaign displayed reviews, project spotlights and thought leadership to position our new home building client as a leader in their industry and further improve conversion rates.
We know our stuff and we care!
At Walker Hill Digital, we don’t just focus on vanity metrics. We build and customise your marketing strategy to deliver results that are important to your bottom line. Combining creativity and analysis to give you the upper hand in your industry. Our team works with you, rather than just for you – giving you control, oversight and a full understanding of the process.
There are a lot of digital marketing agencies out there, so why choose us? The simple answer is, we care about the results, but most importantly our client’s and their businesses. From day one, we do our best to be transparent with you on expectations and deliver beyond those expectations.
The WalkerHill Group
If you didn’t already know, our Walker Hill Digital team falls under the umbrella of the Walker Hill group! At Walker Hill, we have four key tenets: profit, growth, leverage and wealth. All four are driven towards securing your business and personal success.
Our team of experts in finance, accounting and marketing bring analytical, technical and creative skills to the table. Giving you access to a team that has the potential to take your business, personal finances or investment plans to the next level. We make it count.
Companies we partner with
