Digital Marketing
Tendered
Services: Facebook Ads, Google Ads, Hubspot, Email Marketing & Automation
Industry: Tender Writers
Objective: Lead Generation
Tendered was born out of a gap in the market for high quality, knowledgeable, and experienced tender and grant writing consultants. From this, they have developed a business around establishing a robust sales channel that is easily integrated into an existing sales pipeline. Their solution is driven by delivering a demonstrable return on investment to their customer base.
Metrics worth celebrating
Duration: August 2021 – October 2022
The Challenge
Tendered came to us with the goal of reaching $1 million in turnover. They had previously invested in Google Ads and SEO but didn’t achieve many leads and there was a lack of transparency from initial enquiry to closed business deals.
They needed to flesh out a more in depth sales process and introduce nurture flows to stay in touch with their leads pipeline within Hubspot. With their previous marketing and sales partner leaving the business, they needed someone to come in as a consultant, filling in a chief marketing officer void within the business.
The Strategy
Our team first began managing their Google Ads, but soon realised there was a gap between the sales and marketing team. Working closely with their sales team, we were able to develop and implement a new Hubspot pipeline and workflow. The update of processes integrate with their Google Ads account to provide more accurate reporting on which leads convert to closed deals as well as the lifetime value of these leads.
To expand on missed opportunities within their marketing strategies, we included Facebook & Instagram remarketing and ongoing email campaigns. Finally, to nurture the leads within their pipeline and assist the sales team to implement processes, we created operations around the lifecycle of leads and lead scoring within Hubspot, as well as vast email automations to nurture leads.
The Outcome
We managed to pinpoint the exact return on ad spend from their Google Ads, which enabled us to direct the budget to keywords that would result in high quality leads.
The sales team were able to better manage their pipeline of leads and focus more time into the high quality leads that were more likely to convert, with assistance from nurturing automations keeping leads warm.
This all in turn increased the number of leads we generated, leading to Tendered hitting their $1 million turnover goal 3 months early, and almost triple their revenue compared to the previous period.
Google Ads Wins
We know our stuff and we care!
At Walker Hill Digital, we don’t just focus on vanity metrics. We build and customise your marketing strategy to deliver results that are important to your bottom line. Combining creativity and analysis to give you the upper hand in your industry. Our team works with you, rather than just for you – giving you control, oversight and a full understanding of the process.
There are a lot of digital marketing agencies out there, so why choose us? The simple answer is, we care about the results, but most importantly our client’s and their businesses. From day one, we do our best to be transparent with you on expectations and deliver beyond those expectations.
The Walker Hill Group
If you didn’t already know, our Walker Hill Digital team falls under the umbrella of the Walker Hill group! At Walker Hill, we have four key tenets: profit, growth, leverage and wealth. All four are driven towards securing your business and personal success.
Our team of experts in finance, accounting and marketing bring analytical, technical and creative skills to the table. Giving you access to a team that has the potential to take your business, personal finances or investment plans to the next level. We make it count.
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