Walker Hill Group

Pinterest Ads: What You Need To Know

Have you added Pinterest ads to your marketing mix? If not, you could be missing out on a huge opportunity to get your brand out there and convert highly engaged Pinners into customers. 

Did you know…

📌 Pinterest has a growing user base in Australia, with over 4 million monthly active users.

📌 Pinterest is the second-highest referral traffic source for e-commerce websites. This means if you’re looking to drive sales, Pinterest is a great platform to advertise on.  

📌 Pinterest users are in ‘discovery mode’. This means they are open to exploring new products and brands, making it a great platform to build your brand awareness and promote new products. 

📌 Pinterest tends to have a lower CPC than Facebook and Instagram. 

Here are 5 tips for creating high-converting Pinterest ads: 

1. Use Keywords In Your Ad. 

Pinterest ads, like Google, use keywords to try and help users find the content they are looking for. By using keywords in your ad, you can help to increase its visibility and reach a wider audience. 

2. Use High-Quality Images. 

Pinterest is a visual platform, so it’s important to use high-quality images that are not only visually appealing but also relevant to your brand. This can help you increase engagement and click-through rates. 

3. Optimise Your Ad For Mobile. 

Many Pinterest users access the platform on mobile devices, so it’s important to optimise your ad for mobile. This can include using a mobile-friendly design and making sure the text is easy to read on a small screen. 

4. Test Different Ad Formats. 

Pinterest offers several different ad formats, including promoted pins, carousel pins and video pints. Ensure you’re testing different formats to see what works best for your brand. 

5. Track Your Results.

Ensure you’re tracking the results of your Pinterest ads to see the performance of your pins. This can include metrics such as click-through rate, conversion rate and engagement. 

Did you know Walker Hill Digital is a Pinterest Preferred Agency?! To discover what Pinterest advertising can do for your business, contact us today!

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