Digital Marketing
Fair Dinkum Builds
Services: Facebook & Instagram Ads
Industry: Building Products
Objective: Competition Entries
Fair Dinkum Builds is one of Australia’s biggest and most trusted names in sheds and patios. Alongside their normal business as usual lead generation campaigns, they wanted to run a national competition, to try to find Australia’s Best Worst shed.
Metrics worth celebrating
The Challenge
FDB launched a national B2C competition to find “Australia’s Best Worst Shed”. Applicants were to submit a photo of their “worst” shed to enter the competition. Entries were narrowed down by a panel to create 10 finalists. The public vote on the Grand Prize Winner, which was a new shed valued at up to $30k. This lasted from October 26 2021 to Janurary 7th 2022. The goal of this campaign was to target home owners aged 25 – 56 +, Australia wide.
Target Market
- Home Owners
- Australia Wide
- 25-65+
The Strategy
To successfully carry out this campaign, we segmented postcodes into tiers with very specific budget allocations. These had to be carried out across the social media and Google campaigns. We rolled out 3 phases of the campaign across social:
- Competition launches to market
- Competition promotion and scaling up
- Last chance to enter
We developed the ad copy based on content provided by a branding agency and developed ad creatives based on concepts by a branding agency. Ad spend and budgeting was tracked throughout the campaign duration. We optimised, tested and provided recommendations on new assets to add to the campaign based on ongoing results.
The Outcome
We know our stuff and we care!
At Walker Hill Digital, we don’t just focus on vanity metrics. We build and customise your marketing strategy to deliver results that are important to your bottom line. Combining creativity and analysis to give you the upper hand in your industry. Our team works with you, rather than just for you – giving you control, oversight and a full understanding of the process.
There are a lot of digital marketing agencies out there, so why choose us? The simple answer is, we care about the results, but most importantly our client’s and their businesses. From day one, we do our best to be transparent with you on expectations and deliver beyond those expectations.
The WalkerHill Group
If you didn’t already know, our Walker Hill Digital team falls under the umbrella of the Walker Hill group! At Walker Hill, we have four key tenets: profit, growth, leverage and wealth. All four are driven towards securing your business and personal success.
Our team of experts in finance, accounting and marketing bring analytical, technical and creative skills to the table. Giving you access to a team that has the potential to take your business, personal finances or investment plans to the next level. We make it count.
Companies we partner with
