Digital Marketing

Cute Cakes

Services: Facebook Ads, Google Ads
Industry: eCommerce

Objective: Online Sales

Cute Cakes & Co is an in-store and delivery based business specialising in last-minute cake delivery around the Brisbane metropolitan area. The company had sprouted from Deliberately Delicious, a bridal cake store, to Cute Cakes, which delivered Instagram worthy cake, without the customised cake wait. Cute Cakes & Co is a fun-loving, quirky brand that was underpinned by creative charm and wanted to seize the opportunity to become a dominate player in the Brisbane Cakes market.

Metrics worth celebrating

Duration: September 1st 2021 – August 31st 2022

0 %
Increase in orders
0 %
Increase in revenue
0 %
Return On Ad Spend

The Challenge

Our client was experiencing stagnating growth. They had developed their business themself and were obtaining a fair bit of consistent organic sales. Although they were investing in marketing Cute Cakes & Co through a consultant, they didn’t feel like they were growing and expanding their customer base.

The Strategy

Cute Cakes & Co set out to capture as much of the Brisbane cake delivery market and increase online revenue as much as possible. After a deep dive into their overall marketing strategy and platform performance, we decided on PPC as the primary strategy. In addition, we run remarketing ads on social media platforms to help them convert even more of their clicks and website traffic.

We developed campaigns for Google Search, Google Shopping, Google Display, Facebook and Instagram specifically for cold, warm and hot audiences. This funnel approach allowed Cute Cakes & Co to scale up quickly.

The challenge she has today is keeping up with the demand.

If you are after an energetic firm that sincerely wants to help your business succeed then the team at WalkerHill are for you. The marketing team are phenomenal, highly recommend Lana and her team. Always there when I need them.

Amanda Sullivan, Owner

The Outcome

Google

  • Cute Cakes & Co has maintained a 13.38X ROAS. In the first year of managing their marketing. This increased by 8.38X compared to the previous period. 

  • We transitioned our approach to target new customer acquisition over existing customers and sales. Which caused Cute Cakes & Co to increase YoY Sales by 424.6%.

  • Google Ads Revenue has also increased exponentially as time went out. Building out Cute Cakes & Co using an omni-channel complete funnel approach meant she was not only generating a ton of new business but expanding this and generating life-time, loyal customers.

Facebook

  • Cute Cakes & Co has seen tremendous growth on Facebook and Instagram.

  • Advertising began as a remarketing campaign with a low daily budget, our focus was to compliment the Google campaign, establish brand awareness and ultimately generate sales. 

  • Within the first month, we saw a ROAS of 10.96X, which highlighted the potential to scale the campaign across Facebook & Instagram advertising.
We know our stuff and we care!

At Walker Hill Digital, we don’t just focus on vanity metrics. We build and customise your marketing strategy to deliver results that are important to your bottom line. Combining creativity and analysis to give you the upper hand in your industry. Our team works with you, rather than just for you – giving you control, oversight and a full understanding of the process.

There are a lot of digital marketing agencies out there, so why choose us? The simple answer is, we care about the results, but most importantly our client’s and their businesses. From day one, we do our best to be transparent with you on expectations and deliver beyond those expectations.

The WalkerHill Group

If you didn’t already know, our Walker Hill Digital team falls under the umbrella of the Walker Hill group! At Walker Hill, we have four key tenets: profit, growth, leverage and wealth. All four are driven towards securing your business and personal success.

Our team of experts in finance, accounting and marketing bring analytical, technical and creative skills to the table. Giving you access to a team that has the potential to take your business, personal finances or investment plans to the next level. We make it count.

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