Accounting
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Accountants for Startups.
Specialist accounting for start-ups
You’re building something from nothing. Between product development, customer acquisition, investor pitches, and keeping the lights on, accounting falls to the bottom of the list. But getting your finances wrong in the early stages can kill a promising start-up faster than a bad product ever will.
Walker Hill provides accounting services to start-ups across Brisbane and Australia. We handle your bookkeeping, tax compliance, and financial strategy so you can focus on building and scaling your business. You’ll know exactly where your money’s going, what your burn rate looks like, and how to structure your business for growth and future funding rounds.
Types of Start-Ups We Provide Accounting Services For
The start-up ecosystem doesn’t follow a single pattern, and neither does the accounting behind it. We work with founders across a wide range of industries and business models, each with distinct financial complexities.
- Tech start-ups
- E-commerce and DTC brands
- Service-based start-ups
- Marketplace and platform businesses
- Hardware and physical product start-ups
- Biotech and life sciences start-ups
- Clean tech and sustainability start-ups
- Social enterprises and impact start-ups
Whether you’re pre-revenue and bootstrapping or post-Series A with dozens of employees, we set up accounting systems that match your business model and growth stage. The financial challenges you face depend on your industry, your funding situation, and how quickly you’re scaling.
Accounting Services We Offer Start-Ups
Bookkeeping and Financial Reporting
Your transactions get recorded, categorised, and reconciled monthly. You’ll know your burn rate, your runway, what’s in the bank, and what you owe. We provide bookkeeping services built for start-ups, not established businesses with predictable cash flow. Our bookkeeping services give you the clean financials investors and lenders want to see.
Tax Compliance and R&D Tax Incentive
We handle your tax returns, Business Activity Statements, PAYG obligations, and ensure you stay compliant as you grow. We also prepare R&D tax incentive claims for eligible start-ups, turning your development costs into cash refunds that can extend your runway significantly. Our BAS agent services keep you on track with the ATO while you focus on growth.
Business Structure and Entity Setup
Choosing the right structure from day one matters. Should you be a company or a trust? Do you need a holding company structure? How do you set up for multiple founders? What about employee share schemes? We advise on structures that work for your situation, allow for future capital raising, protect founders, and don’t create problems when investors come in. Our business structuring services are tailored to start-ups planning to scale.
Cash Flow Management and Forecasting
Start-ups live and die by cash flow. We build financial models that show your burn rate, your runway at current spending, what happens if you hit or miss revenue targets, and how long your cash will last. You’ll know when you need to raise money, whether you can afford that next hire, and what levers you can pull to extend your runway if fundraising takes longer than expected.
Capital Raising Support
Preparing for a funding round requires clean financials, realistic projections, and documentation investors expect. We prepare your financial reports, build your financial model, help you understand your valuation, and ensure your cap table is correct. We also advise on the tax implications of different funding structures, whether equity or debt makes sense, and how to structure deals that don’t create unnecessary tax issues.
Tax Planning and Incentive Programs
Beyond R&D tax incentives, there are other government grants, tax offsets, and programs that can provide funding or reduce costs for eligible start-ups. We identify what you qualify for, help you access these programs, and structure your tax affairs to minimise liabilities as you scale. Our approach to business tax planning focuses on keeping more cash in the business during growth phase.
Payroll and Employee Share Schemes
As you hire your first employees, payroll becomes critical. We handle PAYG withholding, superannuation, Single Touch Payroll, and compliance with employment obligations. We also advise on employee share schemes, how to structure them tax-effectively, what documentation is required, and how to manage the complexity of equity compensation. Our payroll services scale with you as you grow your team.
Virtual CFO Services
Need strategic financial guidance but can’t afford a full-time CFO? We act as your outsourced finance team. That means building financial models, advising on pricing strategy, analysing unit economics, preparing board reports, supporting fundraising processes, and helping you make financial decisions as you scale. Our virtual CFO services give you CFO-level expertise at a fraction of the cost.
Why Do Start-Ups Need Specialist Accounting?
Start-ups operate in a fundamentally different way from established small businesses. You’re probably losing money intentionally while you build the product and acquire customers. Your focus is growth, not profitability. You might be raising capital from investors who expect specific financial reporting. You’re moving fast, hiring quickly, and your business model might change multiple times in the first year.
Accounting for Growth, Not Just Profit
Traditional accountants work with businesses that have predictable revenue, steady cash flow, and established operations. They optimise for tax minimisation in profitable businesses. That’s not your world. You need accountants who understand negative EBITDA is fine if your unit economics work. Who know how to prepare financials for investors. Who understand vesting schedules, option pools, and cap tables. Who’ve worked with other founders facing the same challenges.
Many Accountants Aren’t Built for Start-Ups
The accounting industry hasn’t traditionally catered well to start-ups. Many accounting firms want established businesses with steady revenue. They don’t understand why you’re spending $50K on marketing when you’re only generating $10K in revenue. They can’t help you model different pricing strategies or understand whether your customer acquisition costs are sustainable. They definitely can’t help you prepare for due diligence when investors come knocking.
Start-Up-Specific Tax and Compliance Expertise
Start-up accounting also involves specific tax considerations that traditional accountants miss. The R&D tax incentive alone can be worth hundreds of thousands for eligible tech start-ups, but many accountants don’t specialise in these claims. Employee share schemes need proper tax treatment, or you create unexpected tax bills for employees who can’t afford to pay them. Capital raising has tax implications that need consideration before you sign term sheets.
How Specialist Start-Up Accountants Support Your Growth
That’s where specialist start-up accountants come in. We understand the start-up journey because we’ve supported founders through every stage. We know what investors look for in financials. We understand the metrics that matter. We can help you build financial models that support fundraising. We know how to structure businesses for future capital raises. Our industry knowledge extends beyond tax compliance to strategic financial advice that helps start-ups succeed.
Common Accounting Challenges Start-Ups Face
Every start-up hits the same issues, but the ones who succeed solve these problems before they become out of control.
Setting Up the Right Business Structure
Many founders rush into a structure without understanding the implications. They set up a company because someone told them to, but they don’t understand shareholding, director obligations, or how the structure affects future fundraising. Others stay as sole traders too long and create tax issues when they eventually incorporate. Some set up complex trust structures that create problems when investors want clean cap tables.
Walker Hill advises on the right structure for your situation and your plans. If you’re planning to raise capital, you need a company structure from day one. If you’ve got multiple founders, you need a shareholders’ agreement that covers what happens when someone leaves. If you’re using a trust, you need to understand how that affects your ability to raise equity funding later. We set you up properly from the start so you don’t need expensive restructures later.
Managing Cash Flow and Understanding Burn Rate
You’re spending money to build the product and acquire customers before revenue ramps up. Every dollar out the door reduces your runway. Many founders don’t track burn rate properly, don’t forecast when they’ll run out of cash, and end up scrambling for emergency funding when they should have started fundraising months earlier.
Walker Hill builds cash flow forecasts that show your monthly burn, your remaining runway, and when you need to raise money. We track your spending against budget, flag when burn is increasing unexpectedly, and help you understand the financial impact of different decisions. You’ll know exactly how long your money will last and when you need to start securing funding for the next stage.
Claiming R&D Tax Incentives
Many tech start-ups are eligible for R&D tax incentives but don’t claim them because they don’t understand the rules, don’t track eligible activities properly, or think the paperwork isn’t worth it. For eligible companies, the R&D tax incentive can return 43.5% of eligible expenditure, turning development costs into cash refunds that extend your runway significantly.
Walker Hill identifies whether you’re eligible, helps you track eligible R&D activities throughout the year, prepares the claim, and deals with AusIndustry on your behalf. We’ve lodged hundreds of R&D claims and know what activities qualify, what documentation is required, and how to maximise your claim while staying compliant. For many start-ups, the R&D refund is the difference between running out of money and reaching the next milestone.
Structuring Employee Share Schemes
You need to attract talent but can’t afford market salaries. Equity is the solution, but most founders don’t understand how to structure employee share schemes tax-effectively. Get it wrong and employees face unexpected tax bills on shares they can’t sell. Structure it right and equity becomes a powerful hiring tool that aligns everyone’s interests without creating tax problems.
Walker Hill advises on whether to use options or shares, how to set strike prices, what vesting schedules make sense, how to structure schemes to access tax concessions, and what documentation is required. We also help you understand the dilution impact, how option pools affect your cap table, and what investors expect to see in terms of employee equity.
Preparing for Fundraising and Due Diligence
When investors show interest, you need clean financials fast. Many start-ups have messy books, transactions coded incorrectly, founder expenses mixed with business expenses, and no clear picture of actual burn rate or unit economics. This creates problems in due diligence, delays funding, and makes you look unprofessional.
Walker Hill ensures your books are investor-ready from day one. We keep your financials clean, your cap table accurate, your corporate records up to date, and your financial reporting in the format investors expect. When it’s time to raise capital, you’re ready to provide the information investors need without scrambling to clean up months of messy bookkeeping.
Understanding Unit Economics and Profitability Metrics
Revenue doesn’t mean success. You need to understand your unit economics: customer acquisition cost, lifetime value, gross margin by product, contribution margin after variable costs. Many founders track top-line revenue without understanding whether their business model actually works at scale. You might be generating revenue but losing money on every sale.
Walker Hill helps you understand the metrics that matter for your business model. We track customer acquisition costs, calculate lifetime value, break down profitability by product or customer segment, and help you understand whether your unit economics support a sustainable business. This analysis informs pricing decisions, marketing spend, and whether you have a viable path to profitability.
Handling International Operations and Transactions
Many start-ups deal with international suppliers, customers, contractors, or team members. That creates complexity around foreign currency transactions, tax obligations in multiple jurisdictions, transfer pricing if you have international entities, and compliance requirements that vary by country. Get it wrong and you’re either overpaying tax or creating compliance issues.
Walker Hill advises on how to structure international operations, when you need to register for tax in other jurisdictions, how to handle foreign currency properly in your accounts, and what compliance obligations you have when operating across borders. We also connect you with international advisors when you need specialist advice beyond Australian tax law.
Scaling Financial Operations as You Grow
What works for a three-person start-up doesn’t work when you’re 30 people. Your financial processes need to mature as you grow. You need proper purchase order processes, approval workflows, expense policies, budget management, and management reporting that goes beyond basic profit and loss statements.
Walker Hill helps you build financial processes that scale with your business. We implement systems before you need them, advise on when to hire your first finance person, what that role should own versus what we handle, and how to maintain financial control as you grow quickly. You’ll have the financial infrastructure to support your growth without building bureaucracy that slows you down.
How Walker Hill Supports Start-Ups?
We don’t treat start-ups like every other small business client. The challenges, metrics, and growth trajectory of early-stage companies are fundamentally different. Our services reflect that experience working with founders through different stages of the journey.
Support Tailored to Your Stage of Growth
We start by understanding where you are and where you’re heading. Are you pre-revenue building the product? Have you got early customers but haven’t nailed product-market fit? Are you post-PMF and scaling quickly? Planning to raise institutional capital? Each stage has different accounting needs and different strategic priorities for your limited time and money.
Smart Systems and Real-Time Financial Visibility
On the bookkeeping side, we set up your accounting systems properly from day one. You’ll use cloud accounting software connected to your bank accounts. Transactions flow through automatically. We reconcile everything monthly and give you dashboards that show the metrics that matter: burn rate, runway, revenue growth, customer acquisition costs. You’ll always know your financial position without digging through spreadsheets.
Financial Modelling for Fundraising and Strategy
We also build financial models that support your fundraising and strategic planning. You’ll have projections that show different growth scenarios, what happens if you hit or miss targets, how long your cash lasts under different assumptions, and what metrics investors will focus on. These models help you make decisions, prepare for investor conversations, and plan your next fundraising round.
Direct Access to Start-Up Accounting Experts
You’ll have direct access to an experienced team who’ve worked with other start-ups facing similar challenges. Got a question about structuring a convertible note? Need advice on whether to hire contractors or employees? Want to understand how revenue recognition works for your business model? Ask and you’ll get clear answers based on what we’ve seen work for other founders, not generic small business advice that doesn’t apply to your situation.
Brisbane Based Accountants, Supporting Start-Ups Locally and Australia Wide
Find Us in Brisbane
We’re based in Petrie Terrace, close to the CBD and accessible from anywhere in greater Brisbane. You can meet us in person, call, or email through your questions and financial concerns.
Office Address: Level 2, 80 Petrie Terrace, Brisbane, QLD 4000
Phone: 07 3367 3155
Email: support@walkerhill.com.au
Office Hours: Monday to Friday, 8:30am — 5:00pm
Appointments available outside business hours by arrangement if you need to meet after hours or on weekends.
Virtual Accounting Services for Start-Ups Nationwide
You don’t need to be in Brisbane to work with us. We support start-ups right across Australia using cloud-based systems, video calls, and shared document platforms. Based in Sydney, Melbourne, Perth, or working remotely? You’ll get the same level of service, start-up expertise, and strategic support.
Everything happens online. You connect your bank accounts and payment systems. We handle all the bookkeeping and compliance on the back end. You get regular financial reporting and access to your financial data whenever you need it.
Book a Free Start-Up Accounting Strategy Session
We’ll review your current setup, identify gaps in your financial systems or structure, and show you how we’d handle your accounting going forward. No obligation, no pressure. Just a straight conversation with accountants who specialise in working with start-ups and understand the challenges you’re facing.
This free consultation covers your business structure, your financial systems, what you should be tracking, and what proper start-up accounting looks like for your stage and industry. We’ll discuss your growth plans, fundraising timeline, and what you need to put in place to support your goals.
Call us on 07 3367 3155 or email support@walkerhill.com.au to book your session.
Xero Partner and Finalist.
Xero Accounting Partner of the Year Finalist FY22
FAQs About Start-Up Accounting
When should I get an accountant for my start-up?
Set up your accounting properly from day one. The cost of fixing messy books later exceeds the cost of getting it right from the start. You need proper bookkeeping from your first transaction, the right business structure before you start trading, and financial systems that give you visibility over burn rate and runway. Waiting until you’re raising capital or preparing tax returns means cleaning up months of messy records under time pressure.
Should I set up as a sole trader or a company?
If you’re planning to raise capital from investors, you need a company structure. Investors don’t invest in sole traders or partnerships. If you’ve got co-founders, a company provides clear ownership through shares and protection through limited liability. The only time sole trader makes sense is if you’re genuinely testing an idea, have no co-founders, and aren’t planning to raise capital. Even then, most start-ups should incorporate from day one.
What's a typical burn rate for a start-up?
There’s no typical burn rate. It depends entirely on your business model, your team size, and your growth stage. A bootstrapped service business might burn $5K per month. A venture-backed SaaS company might burn $100K per month while building product and acquiring customers. What matters is whether your burn rate is sustainable given your runway, whether it’s increasing faster than planned, and whether your unit economics support eventual profitability.
How do I claim R&D tax incentives?
You need to be conducting eligible R&D activities as defined by the legislation, track your eligible expenditure throughout the year, register your R&D project with AusIndustry, and lodge your claim with your tax return. Eligible companies can receive a 43.5% refundable tax offset on up to $150M of R&D expenditure. We help start-ups identify eligible activities, track expenditure properly, and lodge claims that maximise refunds while staying compliant.
How much runway should I have before raising capital?
Start fundraising when you have 6-12 months of runway remaining, not when you’re about to run out of money. Fundraising takes longer than founders expect. You need time to tell your story, run a proper process, negotiate terms, and complete due diligence. If you wait until you have three months of cash, you’re fundraising from a position of weakness and will accept worse terms or run out of money before closing the round.
What financial metrics do investors look at?
It depends on your business model and stage. SaaS investors focus on MRR growth, churn, customer acquisition cost, lifetime value, and gross margin. E-commerce investors look at contribution margin, repeat purchase rates, and blended CAC. All investors want to see burn rate, runway, and a clear path to profitability or the next funding milestone. We help you track the metrics that matter for your business model and present them in formats investors expect.
Should I hire employees or use contractors?
It depends on the roles, your cash position, and your growth plans. Employees provide stability, culture-building, and alignment through equity, but they’re more expensive and harder to scale back if things don’t go to plan. Contractors provide flexibility and you can scale up or down quickly, but they’re not building your company long-term. Most start-ups use a mix: core team as employees, specialist skills as contractors. We advise on the financial and tax implications of each approach.
Let’s talk accounting.
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